“I feel like I’m supposed to love this, but I don’t.”
Do you ever say that about a photo? Recently, a local business owner showed me the family portrait on her desk and said that. “I feel like I’m supposed to love this, but I don’t.” As soon as I saw the picture, I knew why.
It was an image of her, her husband and their three children. It was a photograph of those she loved, but not a photograph she loved. They were dressed nicely. It had the proper settings, good light, proper positioning, etc., but there was no LIFE in the image. No personality, nothing to remember, or fall in love with. Their eyes seemed glassed over and their smiles forced. It was more of a mug shot than an image of a loving family.
Art vs. Technical
Photographers have to balance doing enough of the things we are SUPPOSED to do with enough of the things we SHOULD do. We have to do both art and technical.
Experience, skill and personal style determine how much is art and how much is technical. Sometimes we focus on one too much over the other. In the example above, the photo was too technical. The family wasn’t engaged in the moment. It lacked real emotion. It was technically right, but felt rushed.
On the other hand, these days, digital technology has put quality cameras in the hands of the public. Inexperienced, yet passionate, people take up photography. Artistic taste drives their work, even at the expense of technical proficiency. They get genuine smiles and emotions, but they can lack the benefits of good lighting (natural or artificial), good color in the skin and focus. The decent shots they get are lucky, and they aren't able to duplicate them for other clients.
When you choose someone to photograph your family, you need to decide for yourself what is important to you. Are you concerned about your weight or complexion? Do you want to highlight your best features? Then go with the technical photographer who understands how lighting, posing and choice of lens can help. Do you want to remember sweet moments and laughter? Do you want to smile every time you see the photo? The artistic photographer is the way to go.
But why not have it all? Carefully choosing a skilled and experienced photographer who carefully balances both technical and art is the best choice of all. Someone who understands both will be able to create photos from the client's list of needs and desires. Technical expertise is almost always needed to execute an artistic vision.
Take a look at your most recent family photo. Does it show what you look like or who you really are? Can you actually see the color of your eyes? Is your skin the right tone? Is your smile natural? Are your kids comfortable? Do you all look like yourselves? Do you love it? If not, it’s time to find a new photographer.
Do you want to look fabulous in any photo? Find out here.