As the old saying goes, you only get one chance to make a first impression. I remember the first time a headshot made a bad impression on me. It was a realtor, whom I had met in person. A few days later, as I was referring her to someone else, I pulled up her company’s website. When I saw her head shot, I was confused. I had to double-check to make sure it was her. There was nothing technically wrong with the photo. She had a pleasant smile and was professionally dressed. The problem was that the photo was obviously very old. It looked nothing like her. Maybe she kept it because she liked that photo of herself, but as a potential client, it made me feel like she was lying, like she was hiding something. If she couldn’t even be honest with a photo of herself, what else was she hiding? How else would she deceive me? I couldn’t shake that feeling. I did not end up hiring her.
We are visual creatures and learn a lot about people by what we can observe.
Not every headshot is right for every person. The image should tell the viewer something about the person with whom they will be doing business. Is this person professional? Casual? Friendly? Trustworthy? What will your headshot tell people? How will your photo make you stand out? Consider the following example:
This woman is an event planner. Her headshot is on the job and in action. Potential clients can tell she is professional, calm and friendly and pays attention to details. These images help them feel more confident about how she does her job.
Here’s another example:
This team wanted to highlight their differences and what they each bring to the company. He is the creative thinker and she is the number cruncher. Together they get everything done. They need their clients to trust them completely and that starts with getting to know a little bit about them through their photos.
There is a place for the more traditional headshots. Some professionals need to be known as someone who is pulled together and poised. Others can be a bit more creative. Professional doesn't have to be boring or stuffy. Either way, having a professional headshot will show that you are truly dedicated to your career and that you have attained a certain level of success. There are many more tips for making the best of a head shot, and I would be happy to discuss your particular needs.
Do you want to look fabulous in any photo? Find out here.