Most people consider photographs to be some of their most treasured possessions. When it comes to most other things we value, such as the safety of our families, quality of education and nutrition in our food, we take the time to research the best option for us and are willing to go the extra mile to make it happen.
In many ways, photography is like any other commodity, such as shoes. You can buy something that will get you by for now, but will they be comfortable or what you really want? Will they last? Think about the things you buy where you insist on having good quality, such as cookware and jeans. Buying something of lesser quality is never worth it and usually leaves you frustrated and unhappy. If you are truly going to treasure your pictures for a lifetime, do you want them to last a lifetime? Do you want them to truly reflect who you were, or who your children were, at the time they were taken?
Custom photography is not found in a big-box retailer who relies on volume sales to make a profit. A custom photographer often focuses on one client at a time and takes the time to get to know the client in order to produce beautiful portraits that highlight the best qualities and true personalities of each person. Together, we choose a location that is meaningful, best exemplifies who you are or is just going to highlight you as your most beautiful self. We choose colors that compliment you and products that look the best in your home and fit with your lifestyle. If you choose custom photography, you know who your photographer is going to be and you can see his/her work beforehand. If you choose a big-box retailer, you may get a photographer who is poorly trained or inexperienced or whose work is not to your taste.
My parents suffered a massive house fire in 2007. Everyone asked two questions:
“Are the people and animals okay?” (unfortunately, they lost a cat)
“Were you able to save the pictures?” (mostly, but they did lose some)
Nobody asked about the shoes, cookware or jeans. Those can be replaced and in a crisis, they aren't important! If family photographs are second in value only to human and animal lives, then we make an investment in those pictures so they are the best they absolutely can be. This time in your life only happens once. The pictures will last a lifetime.